The importance of choosing the right stand for your needs and how it can make the difference at your next show.
Exhibitions are a brilliant way to engage your existing client base, as well as allowing you to reach new clients. Face to face marketing is essential for building and reinforcing business relationships as well as garnering trust which can lead to large purchases volumes and repeat business. One of the biggest obstacles you will face, is getting these potential customers to your fabric display stand and not one of your competitors.
Presenting yourself well is the biggest way to attract people to talk to you, presenting a well-designed stand, that is neatly laid out with friendly staff members and adequate space for conversation, will entice those passing by to stop at your stand. Once at your stand, having entertaining yet informative literature can keep those in line (during busy periods) occupied before you have a chance speak to them.
So how do you go about creating this stand? You need to look at the space that you have, the industry you’re in and what you wish to achieve. All of these factors will have an influence in which exhibitions stands you will need.
If space is limited, roller banners are an excellent option, as narrow as 800mm, these banner stands feature a tall roll up graphic panel which can be used to display business information, pricing and promotions. An excellent option as well for more corporate shows, as these banners work well with clear text and logos against a white backdrop, displaying information in a way that’s easy to read and digest.
Fabric display stands have become an increasingly popular option for regular exhibitors. These display stands are renowned for being lightweight, portable and reusable making them a perfect option if you have multiple exhibitions and trade shows lined up. We supply aluminium framework which holds strong, yet is very lightweight and our stretch polyester fabric is vibrant and boasts incredible clarity for your designs.
If you want to stand out, with a large display and extravagant designs - pop up stands would be the choice for you. Pop ups are usually 3 metres tall and can be as wide as 6 metres, featuring large graphic display panels with halogen lighting that brightens up the whole stand. Despite the extravagant nature of Pop up Stands, they are very easy to construct; using concertina style framework with magnetic attaching graphics.
Based upon your given situation, you can choose the most appropriate stand for you. Having the correct stand, which is well designed can be the difference between your customers choosing your stand over someone else’s. Here at Fabrisign UK, we provide a range of exhibition displays to suit your needs, check out our full catalogue here and for any enquiries, please email us at firstname.lastname@example.org or call us on 0808 129 2272.