Cheap exhibition display systems can be very tempting, especially when trying to keep total exhibition costs down. But cheaper displays sacrifice quality, and here is why you don't want to make that compromise
In the world of e-commerce retail, it's very easy to be drawn in by the most competitive prices. Simply type in "roller banner" into Google and you'll be hit with an array of adverts; each offering a great deal in their own way. But there is a downside to buying that "£25 super saver roller banner" or those "two roller banner stands for £70 and free delivery", as those deals come at a cost and that cost is product quality.
Simply put, it's nearly impossible to make a profit on good quality items at that price. There are several factors needed to take into consideration:
• The unit cost of a high-quality roller banner
• The cost of printing onto that banner
• The staff wages of those working on all aspects of that banner's creation
• Advertising costs for that purchase (pay per click)
• General running costs of machines for that item
What Could Go Wrong?
You might be thinking to yourself "what could go wrong?", a roller banner is a roller banner, right? Well, not quite, cheaper roller banners use thinner display materials which don't have light blocking properties and that's a terrible drawback to have in an exhibition hall full of bright lights. Thinner material is also more vulnerable to tearing, which is bad news, as exhibition stands are constantly being moved, bumped into and knocked over.
Besides material, build quality has a massive impact on the reusability of your exhibition displays. Cheaper parts are flimsier, and don't hold as well after repeated assembly and disassembly. Our fabric display stands are made of a thicker aluminium; with smooth buttons that lock into place, cheaper builds have buttons that get stuck and thinner aluminium that isn't as strong. The last thing you want is two tubes that won't lock together on exhibition day.
Ignoring the fact that your display won't break on you at the vital time, or be rendered useless when placed down near a bright light; high-quality displays offer long-term value. If you had purchased a hanging structure from us; you will be paying anywhere between £520 and £1,150, which is more expensive than other brands on the market. With our displays however, you can use them more than once; in fact our displays are built for consistent and regular use so they can be used a number of times per year for many years. You won't get the same with a cheaper model, which means you may have to buy replacement parts or even another frame!
Here at Fabrisign UK, we provide a range of high quality exhibition display solutions to suit your needs. Feel free to browse our products here, or if you want some more information please call us on 0808 129 2272 or email us at firstname.lastname@example.org.