Here at Andesign UK we have worked hard to make it as easy as possible for our customers to create and supply artwork for the highest quality print.
One of the biggest influences on print quality is how the artwork is created and supplied to us. To ensure the least amount of problems possible our team will always produce a print-ready proof for your approval before proceeding.
We have put together a short guide to help achieve the highest quality print possible.
Setting up files
The first step is to supply your files in a way that will ensure the highest quality possible.
Artwork should be created using a suitable desktop publishing program such as Adobe lnDesign & Illustrator which include specific programming for exporting high quality print-ready files.
Other programs can be used if necessary, however files can only be accepted in the approved file types (below).
For the highest quality print we recommend supplying artwork in the following file formats.
InDesign (indd}, Illustrator (Al}, EPS & Acrobat PDF
Commercial printers differ from many consumer based printers due to the inks and colour profiles they use.
Red, Green & Blue (RGB) colours are used primarily for electronic displays such as computer monitors, however, print presses use a mixture of cyan, magenta, yellow & black (CMYK). It is important to setup you designs in the CMYK colour profile to avoid unexpected colour shift. This is due to the way the colour profiles are automatically converted from RGB to CMYK.
Artwork files supplied in RGB colour profiles will be automatically converted to the CMYK colour profile.
This is the cut line of your display artwork. Anything outside of this line will not be visible.
Keep all of your important text within this safe zone.
One of the most common items that is overlooked is image quality. High quality and high-resolution images are essential for the best results in large format printing. The higher the resolution your image is the better the quality of print will be.
Most photographs and images sourced from the internet are set at approximately 72DPI (dots per inch). We highly recommend the use of Stock Images from Image Banks such as Shutterstock or iStockPhoto.
To achieve the best results we recommend a resolution of 300DPI (dots per inch) for images.
Creating a deep rich black on your display can be a little complicated. One would expect changing the colour to 100% black would create a deep and rich black colour. However, in practise this is not the case.
To create a rich black, we recommend using a mixture of all four colours in the CMYK colour pallette. To do this, we recommend using the following values to create a rich black.
30% Cyan, 30% Magenta, 30% Yellow, 100% Black.
Be aware, do not use rich black for text (unless its large and bold). For small black text 100% Black would be suitable.
Pantone colours are often used in corporate branding or for special print requirements that require a fifth colour to achieve colour accuracy across a range of products, these are known as Pantones.
It is important to remove all Pantone colours from artwork being supplied as these colours will be automatically converted to CMYK and a colour-shift may occur during the conversion.
Setting up your artwork to the correct size is essential. If your artwork is not setup correctly it may be stretched or reduced in size to fit correctly on the display.
To make it as easy as possible we have done all of the hard work for you. Simply download the relevant artwork template for your order which has already been set to the correct size with information on Bleed size, Finishing size and a safe margin.
Most desktop publishing programs will have an option to add bleed to your artwork. Programs such as Adobe Illustrator and lnDesign have this built in, however, other programs such as Photoshop may require a manual addition of bleed by expanding the artboard or canvas size to include the additional area. The minimum bleed requirement for Fabrisign UK is 5mm however this can differ depending on which display type you order. To ensure the correct amount of bleed is supplied, please refer to the relevant artwork template for your order.
Failing to add bleed can result in the white of the paper appearing at the edge of your design.
To use bleed correctly only background colours and background images that are at the edge of your design should appear in this area.
Over inking is when a combination of CMYK values is too high for the area. This may lead to small text being less defined and a reduction in detail in other areas of artwork.
We recommend never using a combination of more than 240% ink coverage.
Overprinting & knockout
Overprinting and knockout can be used as a design aspect. To ensure no issues arise from the production & proofing process we recommend flattening all overprinting and knockout layers.
We recommend all fonts and text to be outlined rather than seperate to the design file. Some fonts may change during the pre-press stages if not outlined or embedded into the document
Saving your file.
The best file type to supply your artwork design in is generally PDF as this method has the ability to preserve image quality, embedd fonts and include colour formats. We also accept artwork design supplied in EPS file format.
If you are supplying other file types, please remember to include all fonts, images, and linked design files.